The Second Line Team
Shawna Presley Vercher is an award-winning political media strategist and social justice advocate. She is a widely-acclaimed speaker, recognized for powerfully advancing the conversation on a number of humanitarian issues. Her Top 25 book, A Fearless Voice: How a National Scandal Made Me an Advocate for Building a Better America, has been renowned as an honest and heartbreaking look at our unjust institutions and how we can work together as Americans to improve them.
Shawna entered the national spotlight as the founder of a leading media and crisis management company. She has worked for notable figures and brands such as Fortune 100 companies, award-winning celebrities, and campaigns for President, Governor, and Congress.
Shawna has successfully generated awareness and consensus to pass Federal and state legislation. Her passion for mobilizing people to create positive change has a profound impact on the clients that engage Second Line Consulting.
Beth R. Grossfeld
Vice President, Branding & Engagement
Beth R. Grossfeld has worked over twenty years to build brands for local and national organizations, including one of the leading multi-billion dollar retail chains in the country. Beth has successfully leveraged a hybrid of big company productization and traditional agency creativity to break barriers in the marketing field.
Beth has extensive experience in the technology, finance, and retail space including multiple projects where she partnered with Fortune 500 industry leaders. Beth’s passion for Children’s Rights and Animal Welfare propelled her into activism, lending her talents to notable non-profits and public service projects with public figures including New York Mayor Michael Bloomberg and Director of the Religious Action Center of Reform Judaism, Rabbi Jonah Dov Pesner.
Beth provides a level of expertise in marketing, social media, and fundraising that uniquely magnifies the influence and impact of Second Line Consulting on the social justice landscape.
Vice President, Outreach & Operations
Her diversified resume includes: leading an initiative that included the Attorney General of the State of Connecticut, working with celebrities at Golden Globe events, media training fortune 500 companies for interviews and appearances, coordinating national trade shows, and creating thought leaders by amplifying her clients and co-workers.
Pamela’s passion for education has led her to volunteering for local board positions with non-profits and lending her media training skills to various campaigns at both the town and state levels. She has also led fundraising efforts for breast cancer non-profits focused on hereditary cancer and the BRCA gene.
Her unique way of seeing and managing business situations will ensure both the operations and outreach of Blue Reine have widespread impact while staying true to our core values.
Political Strategy Director
Robert Garrison has vast experience in federal, state, county and municipal government, labor relations, public finance, workforce development, political campaigns and campaign finance. He specializes in government relations and issue and grassroots advocacy. Rob has served as a Representative of the National Laborers-Employers Cooperation and Education Trust (LECET), Director of the Bergen County Department of Planning and Economic Development and as the Executive Director of the Bergen County Improvement Authority.
Rob is a coalition builder who works to ensure that all of the projects Second Line Consulting tackles are approachable and humanized. His efforts maximize the positive results our projects have in each of the communities we enter.
Dr. April Jackson-James
Dr. April Jackson-James is considered one of America’s leading experts in evidence-based treatment programs in the mental health field. A highly-skilled licensed psychologist, April has served as a Director of Mental Health and curriculum development adviser for a number of national and regional organizations.
April’s expertise is leveraged to ensure that campaign communications and issue-based discussion are both effective and sensitive to triggers and cultural differences.
April holds a Ph.D. in Counseling Psychology from Temple University, and completed her post-graduate work at the University of Miami, School of Medicine.
She has worked with a number of legendary organizations and celebrities including universities, national non-profits, and the National Football League. Her decorated background and calming, holistic approach to integrating mind, body, and spirit are what make the messaging and communication for clients of Second Line Consulting deeply impactful.